Product & Services..

"Each level adds more customer value. The most basic level is the core customer value, which addresses the question, What is the buyer rally buying? When desingnig products marketers must first define the core, problem-solving benefits or services that consumers seek.  A woman buying lipstick buys more than lip color."

(Armstong & Kotler; pg. 200)

L.A.D.Y is caffeinated and infused with guarana, and passion fruit (reputed to crank up your metabolism, along with your sex drive), so what better time to drink it than when you're out on the dance floor looking to have a good time?

Learning..

When people act, they learn.

(Armstrong & Kotler; pg. 145)

Pick up your guide to the perfect martini, & manicure, at your local

boutiques.

Marketing Implementation

Many managers think that "doing things right" is as, or even more important than, "doing the right things" (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation.
(Armstrong & Kotler; pg. 55)

Pricing

The world's perfect party spirit, L.A.D.Y, super-premium vodka infused with passion fruit, caffeine and guarana. This flavorful formula provides the intensity without the need for popular energy drinks. Made with the finest vodka from Holland. 80 proof. L. A.D.Y is creating quite a stir.

$34.99 750ml, send it as a special gift for family, friends, business associates, or simply just for your own personal enjoyment.

Ladies and Gents..

Introducing a Passion fruit,guarana, and caffeine infused vodka, Lady, not only puts a twist to your Cosmopolitan, and Tonics, but perfect for putting some flavor into your nightlife. Talk smooth, play by the rules, hang on loose, and always stay cool like a Lady.
It feels so good, then it cant be wrong.

Enjoy!

Minus the Rum, and Add the Vodka.

Enjoy relaxing nights with our signature,
Pink L.a.d.y Mojito.

2 ounces of L.A.D.Y
4 ounces of passion fruit juice.
1 drop vanilla extract
1 tablespoon sugar.
1/4 ounce of lime juice.

Add some ice.

Facts about Guarana.

• Guaraná is reputed to be a stimulant and increase mental alertness, fight fatigue, and increase stamina and physical endurance. Guarana has recently become a popular ingredient in energy drinks and teas.
• Guarana is one of the richest sources of caffeine, containing up to three times the amount of caffeine as coffee. Unlike coffee, the amount of caffeine doesn't have to be listed on guarana drinks.
• Contains stimulant properties, guarana is also a popular ingredient in herbal weight loss pills. Some evidence indicates that guarana may suppress appetite and increase fat-burning.

Hey L.A.D.Y...

L.A.D.Y is aimed toward a particular demographic than the rest of the vodkas. This kind Vodka is being marketed to the Sex and the City demographic, or maybe a bit younger, but the marketing isn't as important as what's in the bottle, is it? All in all,L.A.D.Ys smooth taste and addition of caffeine make it worth getting a bottle, especially if you don't like the taste of energy drinks but want to get your pulse up a bit!

"Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, variables are easier to measure than most other types of variables."

(Armstrong & Kotler;pg. 169)

Party!

Launch Party for our new, Pucker-up shot! Brought to you by our favorite mixologist.

Come and enjoy a night at San Franciscos best,

"Rockit Room".

Open Bar: 9:00 p.m-10:00 p.m

Ladies drink free all night!