Hey L.A.D.Y...

L.A.D.Y is aimed toward a particular demographic than the rest of the vodkas. This kind Vodka is being marketed to the Sex and the City demographic, or maybe a bit younger, but the marketing isn't as important as what's in the bottle, is it? All in all,L.A.D.Ys smooth taste and addition of caffeine make it worth getting a bottle, especially if you don't like the taste of energy drinks but want to get your pulse up a bit!

"Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, variables are easier to measure than most other types of variables."

(Armstrong & Kotler;pg. 169)