"Each level adds more customer value. The most basic level is the core customer value, which addresses the question, What is the buyer rally buying? When desingnig products marketers must first define the core, problem-solving benefits or services that consumers seek. A woman buying lipstick buys more than lip color."
(Armstong & Kotler; pg. 200)
L.A.D.Y is caffeinated and infused with guarana, and passion fruit (reputed to crank up your metabolism, along with your sex drive), so what better time to drink it than when you're out on the dance floor looking to have a good time?
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