Many managers think that "doing things right" is as, or even more important than, "doing the right things" (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation.
(Armstrong & Kotler; pg. 55)
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Lady
It feels so good..... then it cant be wrong.
1 comment:
Think about this as you try to implement your product into the market. You have your product clearly defined with ready recipes as well but so do many others. What kind of relationship with the customer do you have to make them choose L.A.D.Y. Vodka?
Consumers make many buying decisions every day. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much but learning about the whys of consumer buyingis not so easy. (Armstrong & Kotler 2009:131)
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